All Posts By

Kaley

Infographic: A Snapshot Of The Idea Energy That Fuels Boom Ideanet

By | Blog, News

Who Powers The Ideanet?

Boom is not an unidentified mass. We’re a network of vetted, creative problem-solvers. Each with a signed NDA. Our free agent network is more selective, more motivated, more eager, more rewarded and rewarding.

If you have creative energy to spare, you want to enhance your experience, be exposed to new brands and new channels, find out more here. And consider creating a profile here.

7 Days. 31 Concepts. Client WOW’d. Boom.

By | Marketing Proof, Showcase

Atlantic Coast Agency Disregards Convention.

A mid-size shop who has a long-standing client relationship with a bank recently tested the Boom model. In the wake of bank leadership changes, the shop, looking to deliver robust creative thinking and impress the new team employed the Boom model and received innovative campaign ideas.

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4 Teams. 25 Concepts. 2 Campaigns Pitched. Boom.

By | Marketing Proof, News, Showcase

Hot Chicago Shop Runs Cool With Boom As A Resource.

A hot shop in the Chicago market was caught under-staffed when a financial services client requested a fresh take on its branding in the digital space. The firm, pressed for time and in need of ample experienced input, tapped Boom and received more than 25 campaign concepts and dozens of tactical ideas

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5 Days. 39 Creators. 600+ Ideas. Winning Tagline. Boom.

By | Marketing Proof, News

In-House Team Taps Boom Firepower For New Tagline.

HyDrive Energy Water approached Boom to help develop a new tagline to augment its reformulation and rebranding effort. In just five days, 39 Boom creators generated over 600 tagline ideas. The HyDrive team narrowed that list down to10 favorites and one winner. Proof that our model is one great way to generate a volume of original thinking, fast. Boom. Read More

AICP Show

By | Blog

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Boom Ideanet recently had the privilege of sponsoring the 2016 Association of Independent Commercial Producers (AICP) Show, touring in Kansas City on November 2 in the Crossroads Arts District of the city. The AICP Show, titled ‘The Art & Technique of the American Commercial’, truly lived up to its name. The event prides itself on moving beyond simply judging and awarding the best work in production and advertising throughout the year. Rather, the AICP Show creates an ongoing archive of top creative advertising pieces, all which have cultural and artistic significance. The work featured for the year, along with all honored work since its inception in 1992, is showcased in the archives the Film Department at The Museum of Modern Art (MoMA), in New York. The work included in the Show is judged by more than 400 industry experts in the advertising and production professions.

The work showcased in this year’s Show included everything from music videos, to :30/:60 brand commercials, to public service announcements. Each of these pieces of work, in their own individual right, pushed the typical advertising and broadcast boundaries and raised the bar for campaign ideas and marketing content in general. The campaigns are on the leading edge of technology and production, while continuing to communicate the advertiser’s message.  Click here to view this year’s showcase.

In viewing even just a handful of these pieces, it is easy to see the high standard of work that is represented in this showcase. Boom Ideanet is pleased to have sponsored the event — and it is our goal that our work  would also reflect such a standard and culture of boundary-pushing creative thinking. It’s our belief that brands and agencies alike can use fresh, creative thinking to create significant, captivating advertising campaigns and rejuvenate current efforts. We pride ourselves on our ability to deliver just this. Of course, if your agency or brand would like captivating, original ideas contact Boom. We’re on it.

16 Creatives. 35 Scripts. Produced & Aired in 12 Wks. Boom.

By | Marketing Proof, News

PetSmart And Boom Prove To Be Best Friends.

Boom Ideanet worked with the new PetSmart CD and his in-house creatives to develop this new Adoptions commercial. PetSmart tapped Boom for ideas, then we collaborated with them to craft the script and produce the spot, which also features the Queen song, “You’re My Best Friend.” From brief to air date in fewer than 12 weeks. The spot began airing September 07, 2015.

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What’s New in Creative Crowdsourcing?

By | Blog, News

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Agencies and Brands: We have recently published a new, updated eBook you might find to be useful as you puzzle over how to keep up with work load, flex with demand and engage a deep pool of creative talent.

Click here to download the eBook and learn how to:

  • Scale your creative resources without sacrificing quality.
  • Flex with workload and new business efforts without adding FTE’s.
  • Tap into Boom’s vetted, NDA’d creative network to generate ideas for pitches and campaigns.

If you have any questions, please feel free to reach out to us. Share your challenges with us. Boom may be the the most unexpected way to meet your needs.

Let us know. We can help.
swood@boomideanet.com816.541.2600

5 Teams. 85 Ideas. Pharma Account Won. Boom.

By | Marketing Proof, News

Firm Wins Pharma Account With Boom On The Team.

For a time, a New York Consultancy specializing in the health and pharma field turned to a narrow pool of freelancers to address creative needs. Beginning in 2016, the firm has relied on Boom to provide boundless creative resources – from concept through production, in both B2B and B2C marketing communications.
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2 Teams. 6 Days. 6 Concepts. Winner Chosen. Boom.

By | Marketing Proof, Showcase

In-House Financial Services Team Breaks The Routine With Boom.

A Boston financial firm’s in-house creative team was challenged by leadership to develop an entirely new marketing approach geared towards its network of financial advisers. Looking to push boundaries while still respecting brand standards, the firm engaged Boom for campaign concepting through execution.

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