2 Teams. 6 Days. 6 Concepts. Winner Chosen. Boom.

By September 1, 2016Marketing Proof, Showcase

In-House Financial Services Team Breaks The Routine With Boom.

A Boston financial firm’s in-house creative team was challenged by leadership to develop an entirely new marketing approach geared towards its network of financial advisers. Looking to push boundaries while still respecting brand standards, the firm engaged Boom for campaign concepting through execution.

The Boston financial firm’s leadership challenged the in-house creative team to develop an entirely new approach for an outreach to its network of financial advisers. The C-Suite wanted to push the boundaries while still respecting brand standards. The shop, in need of new perspective and fresh thinking, engaged Boom and provided a brief along with their and style guide.

Boom assigned the challenge to two teams who generated six concepts in just six days. All concepts were presented to the internal decision-makers, one was chosen. Typically, internal shops handle production, but in this case, Boom managed the execution, working with 3-dimensional specs and packaging, Boom delivered print-ready files to the agency for printing and fulfillment.

The in-house agency voiced their satisfaction:

“Boom provided us…”

  • A number of strong concepts that were on strategy
  • One winning, fresh concept that we felt was spot on
  • A collaborative process mindful of our input and feedback 
  • An overall satisfying experience at a great value