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Infographic: A Snapshot Of The Idea Energy That Fuels Boom Ideanet

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Who Powers The Ideanet?

Boom is not an unidentified mass. We’re a network of vetted, creative problem-solvers. Each with a signed NDA. Our free agent network is more selective, more motivated, more eager, more rewarded and rewarding.

If you have creative energy to spare, you want to enhance your experience, be exposed to new brands and new channels, find out more here. And consider creating a profile here.

Welcome to Anywhere

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“Good Ideas Can Come From Anywhere.”

Yeah, you’ve heard that one before. The claim has champions and detractors. Consider the LinkedIn posting by Jeremy Feldman in the Creative Directors Group, referring to Bob Hoffman’s essay on the “Devaluation of Creativity.” And, as I shared in Mr. Feldman’s comment stream, this argument is an endless loop. Both sides will endure, which is as it should be. But I’ll still weigh in.

Creative Directors get defensive about the source of ideas. Understandable, perhaps. Traditionally, agencies have had the corner on creativity, owning the conception and execution of great ideas. That may once have been the state of affairs. I dare say, no longer.

Believe me, there are great CDs and great creative agencies; agencies who have built hugely successful careers and businesses on the backs of great ideas. But great ideas are rare, even at those shops. Index the curve of idea quality for even the most notable agencies, and I’m confident you’ll see peaks and valleys, if not outright rises and falls. Not even the most renowned and disciplined creative talent can pull off a category-defining or brand-shaping bit of brilliance at will.

That’s why, perhaps even secretly, creative directors would love to have an endless source of ideas: A trustable source of fresh thinking to sift through, to finesse, to riff on. A resource that starts off being close-in, while also stretching the boundaries, manages to be both fresh and disciplined, as well as honoring a brief and respecting the brand.

Imagine: An “anywhere” that CDs can tap into any time.

Thanks to technology and idle creative capacity, anywhere is everywhere; as a network of vetted talent, distributed across the States and around the globe, designed to work with agencies and CDs. Not against them.

  • CDs don’t have to give up control.
  • CDs don’t have to abandon the brand or embrace user-generated content.
  • CDs don’t have to exploit the talent or break the bank.
  • CDs do get to do what they do: identify, refine, extend, enhance … direct.

Good ideas are out there. On occasion rare ideas. Especially when triggered by inspired and inspiring briefs. CDs can now focus a world of idea energy on a challenge. CDs can apply their genius to spotting a promising idea AND nurturing it into greatness. Just as CDs have always done. Boom.

-Swood

AICP Show

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Boom Ideanet recently had the privilege of sponsoring the 2016 Association of Independent Commercial Producers (AICP) Show, touring in Kansas City on November 2 in the Crossroads Arts District of the city. The AICP Show, titled ‘The Art & Technique of the American Commercial’, truly lived up to its name. The event prides itself on moving beyond simply judging and awarding the best work in production and advertising throughout the year. Rather, the AICP Show creates an ongoing archive of top creative advertising pieces, all which have cultural and artistic significance. The work featured for the year, along with all honored work since its inception in 1992, is showcased in the archives the Film Department at The Museum of Modern Art (MoMA), in New York. The work included in the Show is judged by more than 400 industry experts in the advertising and production professions.

The work showcased in this year’s Show included everything from music videos, to :30/:60 brand commercials, to public service announcements. Each of these pieces of work, in their own individual right, pushed the typical advertising and broadcast boundaries and raised the bar for campaign ideas and marketing content in general. The campaigns are on the leading edge of technology and production, while continuing to communicate the advertiser’s message.  Click here to view this year’s showcase.

In viewing even just a handful of these pieces, it is easy to see the high standard of work that is represented in this showcase. Boom Ideanet is pleased to have sponsored the event — and it is our goal that our work  would also reflect such a standard and culture of boundary-pushing creative thinking. It’s our belief that brands and agencies alike can use fresh, creative thinking to create significant, captivating advertising campaigns and rejuvenate current efforts. We pride ourselves on our ability to deliver just this. Of course, if your agency or brand would like captivating, original ideas contact Boom. We’re on it.

What’s New in Creative Crowdsourcing?

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Agencies and Brands: We have recently published a new, updated eBook you might find to be useful as you puzzle over how to keep up with work load, flex with demand and engage a deep pool of creative talent.

Click here to download the eBook and learn how to:

  • Scale your creative resources without sacrificing quality.
  • Flex with workload and new business efforts without adding FTE’s.
  • Tap into Boom’s vetted, NDA’d creative network to generate ideas for pitches and campaigns.

If you have any questions, please feel free to reach out to us. Share your challenges with us. Boom may be the the most unexpected way to meet your needs.

Let us know. We can help.
swood@boomideanet.com816.541.2600

28 Creators. 100+ Ideas. Back-To-Back Campaigns. Boom.

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Sergeant’s Gets More For Less With Boom.

Sergeant’s engaged Boom Ideanet to develop broadcast advertising for its Fipronil® flea & tick products for the 2012 and 2013 seasons. The network generated dozens of ideas against both the 2012 and 2013 briefs. Sergeant’s internal brand team reviewed the ideas, narrowed the set down to three finalists, which were tested, then a winner was chosen.

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