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Infographic: A Snapshot Of The Idea Energy That Fuels Boom Ideanet

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Who Powers The Ideanet?

Boom is not an unidentified mass. We’re a network of vetted, creative problem-solvers. Each with a signed NDA. Our free agent network is more selective, more motivated, more eager, more rewarded and rewarding.

If you have creative energy to spare, you want to enhance your experience, be exposed to new brands and new channels, find out more here. And consider creating a profile here.

5 Days. 39 Creators. 600+ Ideas. Winning Tagline. Boom.

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In-House Team Taps Boom Firepower For New Tagline.

HyDrive Energy Water approached Boom to help develop a new tagline to augment its reformulation and rebranding effort. In just five days, 39 Boom creators generated over 600 tagline ideas. The HyDrive team narrowed that list down to10 favorites and one winner. Proof that our model is one great way to generate a volume of original thinking, fast. Boom. Read More

16 Creatives. 35 Scripts. Produced & Aired in 12 Wks. Boom.

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PetSmart And Boom Prove To Be Best Friends.

Boom Ideanet worked with the new PetSmart CD and his in-house creatives to develop this new Adoptions commercial. PetSmart tapped Boom for ideas, then we collaborated with them to craft the script and produce the spot, which also features the Queen song, “You’re My Best Friend.” From brief to air date in fewer than 12 weeks. The spot began airing September 07, 2015.

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What’s New in Creative Crowdsourcing?

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Agencies and Brands: We have recently published a new, updated eBook you might find to be useful as you puzzle over how to keep up with work load, flex with demand and engage a deep pool of creative talent.

Click here to download the eBook and learn how to:

  • Scale your creative resources without sacrificing quality.
  • Flex with workload and new business efforts without adding FTE’s.
  • Tap into Boom’s vetted, NDA’d creative network to generate ideas for pitches and campaigns.

If you have any questions, please feel free to reach out to us. Share your challenges with us. Boom may be the the most unexpected way to meet your needs.

Let us know. We can help.
swood@boomideanet.com816.541.2600

5 Teams. 85 Ideas. Pharma Account Won. Boom.

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Firm Wins Pharma Account With Boom On The Team.

For a time, a New York Consultancy specializing in the health and pharma field turned to a narrow pool of freelancers to address creative needs. Beginning in 2016, the firm has relied on Boom to provide boundless creative resources – from concept through production, in both B2B and B2C marketing communications.
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How To Avoid Falling Victim To Sameness And Stale Marketing

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Green Pears

It’s likely that Mr. Tom Nowak of BestBuy, is presenting some invigorating ideas for stimulating creativity among in-house teams at the AdAge Brand Summit, Chicago, May 5, 2016. He certainly justified in reinforcing the importance of  “staying true to brand values.” It’s tricky for even highly familiar teams to meet that standard. But there can be a price to be paid in doing so: routinized thinking. Or as described in the agenda, “Sameness and Stale Marketing.” These are real issues. With some traditional and some not so traditional ways to address them.

It does makes sense for agencies (in-house or independent) to staff a creative department. Not just because that’s “the way we’ve always done it;” but because there’s a learning curve on a client’s business. Full-time creative teams earn the advantage of learning the brand personality, corporate mandatories and preferences, as well as audience mindsets and behaviors and category issues. That’s what it means to “stay true.”

However there are risks — when staying true also puts teams in a rut:

  1. One risk is that there is always the challenge to stay fresh, to side-step routine thinking. There is a tendency to narrow the boundaries or rehash old territory when the brand calendar cycles around to the same promotion or media strategy year after year.
  2. A second is that the left-field thinking that often comes from “newbies” — even while going out of brand bounds — can indeed lead to unexpected and positive outcomes.
  3. A third might just be that many agencies, especially in the current employment climate, simply tend to overload their creative staff; too many late nights, too many weekends — just when a new business pitch shows up and all hands are needed on deck.

The comfort-zone answer in these cases tends to be to bring in freelancers. Most CDs have a few go-to free agents he or she counts on to step in and save the day. But what if those folks are booked? What if they don’t have experience in the category or the channel required for this RFP? What if what you really need is a volume of thinking, more than one or two freelancers can generate?

There is an entirely novel option:

  • What if the creative department leadership could call on a vetted network of disciplined creative talent who can step in almost instantly with background in a channel or experience in a category? You’d have a ready pool of specialists to bridge the gap as needed.
  • What if you could call on experience in digital? Direct mail? Campaign concepts? You’d have an abundance of thinking that by its nature pushes the boundaries, explores new avenues of thought, reveals new ways of unraveling old problems.
  • What if the ECD could tap a dynamic network of creatives capable of honoring brand guidelines, respecting a brief. YOu’d have a resource that could turn around original ideas in short order?
  • What if you could engage this creative talent confidentially? You’d have an expansive pool of thinking without going public with your activity; ideal for pitches and campaign development.

This is not about user-generated content or ideas (ala Doritos Crash The SuperBowl). This is not about multitudes of hand-raisers who’ll do almost anything once — for $5. This is about a connected, distributed, vetted network of NDA’d creative experience. At your fingertips. It’s a way to bolster your creative resources and generate original ideas not just on demand, but on brand. More conveniently than wrangling freelancers. More affordably than one might think.

It’s not crowdsourcing. It’s ideasourcing. It’s about as far as agencies can get from stilted, stale sameness.

Want to know about the varieties of creative crowdsourcing and how Boom Ideanet is different? Find out more when you download our free eBook here: http://boomideanet.com/transformation/

No obligation! And no drip email follow-up campaigns. (Another novelty of Boom.)

How Agencies & Brands Can Tap The Sharing Economy Without Sharing Plans In The Process

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FOR YOUR EYES ONLY

More and more categories of work are being addressed in crowd-based platforms, here in the “maturing” days (to borrow from Jeremiah Owyang) of the sharing or gig economy. The willingness of free agents makes it possible. Digital connectivity makes it practical.

Platforms are proliferating. What began as easily parseable tasks, such as coding and data entry, has now moved up the complexity spectrum to include creative challenges: design, video, campaign concepts and more.

However, most platforms are open to public view and merely request a social media account to log in. That may be fine on some projects. But how many brands or agencies want to open their books on crucial marketing strategies and executions? Who wants to expose those plans not only to anybody with a Facebook account, but to every competitor out there?

Doritos might – ala The Crash The Super Bowl Contest. But most marketers would prefer to keep plans confidential until launched. At the same time, gaining access to the deep creative resources of a crowd is inviting.

Finally: Firepower With A Firewall.

Fortunately, there is a creative crowdsourcing platform that offers both the creative energy teams need and the confidentiality they want: Boom Ideanet.

  • Boom offers clients creativity AND confidentiality.
  • All members of Boom have signed non-disclosure agreements.
  • They’ve shared examples of their work and identified brand and channel experience.
  • They know how to honor brand guidelines and respect mandatories.

So marketers can tap the idle creativity capacity of a crowd, without exposing product launches or unveiling campaigns — until the time is right.

The approach is perfect for meeting peak demand when the creative team is loaded up or the team just needs an abundant supply of fresh thinking.

On the QT.

Learn more here. Also download free eBook.

How The Creative Department Of The Future Saves Time & Money Now: Three Examples.

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Over the first four years of Boom’s existence many of challenges revolved around the conception and production of broadcast advertising. Today, more and more brands and agencies are waking up to the deep creative capacity available through Boom for campaign concepts. It’s an expectedly easy way to handle the ebb and flow of work load without staffing up or sacrificing quality. Boom offers an approach that pleases CFOs and satisfies ECDs. No easy task! Here are three examples:

East Coast Agency – New Business Pitch

An agency engaged Boom to help develop creative for a new business pitch in the specialized pharma category. The firm often handles peaks in demand via freelance. But it can be a challenge to identify freelancers with the right experience, either in a category or a channel — as well as a challenge to procure more than a few ideas for review. In just six days, Boom generated more than three dozen concepts. The client was rewarded with a volume of expansive, original thinking that also honored the narrow boundaries of the brief. The agency fine-tuned six of those ideas to present to its client. Boom offered them a no hassle, disciplined creative scenario that worked fast and affordably.

Chicago Ad Agency – Working with Agency Planner & Creative Director

Boom can literally serve as an agency’s creative department. We just generated a wealth of campaign thinking for a financial services brand, under the creative direction of a Chicago shop. The planner & creative director handed off the base brief, including target audience research and brand guidelines. Boom generated a first round of loose campaign concepts. The agency reviewed the ideas just as they would have had the work been produced in-house. With additional input, we went back to assigned teams with over-arching themes, and further input to develop campaign concepts. The agency used those Boom concepts to prepare its own final presentation. You can learn more about this project here.

New York Marketing Consultancy – Working as Creative Department

A marketing firm in up-state New York generally works with a set of creative freelancers, but chose to engage Boom for fresh thinking. We collaborated on a brief, assigned the challenge to five Boom Ideanet members who each delivered “adcepts.” These rough ideas were shared with their client. They chose favorites, shared input; finalists were refined, reviewed again and a “winning” idea was chosen. We then worked with the consultancy to bring the “adcepts” into alignment with branding. It’s a novel approach that still delivers the kind of quality thinking brands expect from more traditional agency models. Find out more here.