Fox Restaurant Concepts is a highly successful restaurateur that conceives and develops its concepts in-house and taps outside creative resources as needed. They recently turned to Boom Ideanet to generate naming ideas for a new concept. We helped them prepare a brief, invited the Ideanet to chime in, and within a few days, 24 creators had contributed over 500 names. FRC actually ended up choosing a name conceived internally, but Boom’s process yielded a host of stirring, unexpected ideas. The award structure was honored and all who contributed were compensated. FRC and the network both look forward to the next challenge. Some creators went so far as to provide logo designs and taglines.