Faris Yakob is co-founder of itinerant innovation and strategy consultancy Genius Steals. He and his partner Rosie have been living on the road for 100+ weeks (and counting), helping brands use creativity to solve business problems. They’ve traveled to more than 43 countries, working with iconic brands like Marriott, Coca Cola, P&G, and Gibson Guitars, amongst others.
Faris joined Boom Ideanet on November 10th to share thought-provoking observations captured in his recently published book, Paid Attention. Faris explored how ideas move people and how advertising can and should change in response to changes in the communications landscape.
Sample his captivating style in a video here: https://vimeo.com/61065910
Of course, if you’d like some captivating, original ideas to address one of those challenges that keeps you awake at night, contact Boom.
We’re on it.