Over the first four years of Boom’s existence many of challenges revolved around the conception and production of broadcast advertising. Today, more and more brands and agencies are waking up to the deep creative capacity available through Boom for campaign concepts. It’s an expectedly easy way to handle the ebb and flow of work load without staffing up or sacrificing quality. Boom offers an approach that pleases CFOs and satisfies ECDs. No easy task! Here are three examples:
East Coast Agency – New Business Pitch
An agency engaged Boom to help develop creative for a new business pitch in the specialized pharma category. The firm often handles peaks in demand via freelance. But it can be a challenge to identify freelancers with the right experience, either in a category or a channel — as well as a challenge to procure more than a few ideas for review. In just six days, Boom generated more than three dozen concepts. The client was rewarded with a volume of expansive, original thinking that also honored the narrow boundaries of the brief. The agency fine-tuned six of those ideas to present to its client. Boom offered them a no hassle, disciplined creative scenario that worked fast and affordably.
Chicago Ad Agency – Working with Agency Planner & Creative Director
Boom can literally serve as an agency’s creative department. We just generated a wealth of campaign thinking for a financial services brand, under the creative direction of a Chicago shop. The planner & creative director handed off the base brief, including target audience research and brand guidelines. Boom generated a first round of loose campaign concepts. The agency reviewed the ideas just as they would have had the work been produced in-house. With additional input, we went back to assigned teams with over-arching themes, and further input to develop campaign concepts. The agency used those Boom concepts to prepare its own final presentation. You can learn more about this project here.
New York Marketing Consultancy – Working as Creative Department
A marketing firm in up-state New York generally works with a set of creative freelancers, but chose to engage Boom for fresh thinking. We collaborated on a brief, assigned the challenge to five Boom Ideanet members who each delivered “adcepts.” These rough ideas were shared with their client. They chose favorites, shared input; finalists were refined, reviewed again and a “winning” idea was chosen. We then worked with the consultancy to bring the “adcepts” into alignment with branding. It’s a novel approach that still delivers the kind of quality thinking brands expect from more traditional agency models. Find out more here.
