#inspiredbypets Viral Videos

Boom and PetSmart launched a social media campaign with a series of viral videos, viewable at this link: #inspiredbypets

The Boom team worked with PetSmart’s in-house agency to produce six :15 second videos of natural, transformational pet moments any pet parent can identify with. We licensed popular music, as well. The spots aired for a short window in April of 2014 and will live on in social media, supporting PetSmart’s “inspired by pets” brand message.