BOOM. THINK OF US AS BOUNDLESS IDEA ENERGY.
AdAge just published a fine article that recognizes the growing reliance, among ad agencies, on freelancers “Best Practices For Managing Freelance Talent.”
The opening statement describes precisely the environment in which Boom Ideanet was founded in 2011: “A succession of economic downturns, long-term marketer budget cuts and a new generation with a different workstyle has ushered in a heyday for freelancers at ad agencies.” Boom is not a one-to-one freelancer work model, but we do provide opportunities for freelancers and offer creative bandwidth for agencies.
We are indeed operating in an ad world that represents growing opportunities for freelancers matched by growing challenges for agencies. And the reverse.
How does a creative manager find productive, experienced freelancers? If you’re lucky you know a freelancer(s) and he, she or they are available. Or you engage a temp service. Or a contractor staffing firm. Or you venture into something like Behance. Or, more often than you care to, you just ask someone on staff to work a little longer, a little harder.
How does a talented creative find productive, talent-worthy challenges? Don’t most creative freelancers live with the mantra-like question, “Where will my next project come from?”
Boom Ideanet offers one best practice to both sides of the equation. Our model hosts vetted, experienced, NDA’d creatives, with idea energy available on a project basis. And we host legitimate creative opportunities, available when time and interest allows. Check out our Work or Services pages for examples.
So take five and apply one best practice: Engage Boom Ideanet.