When questions about crowdsourcing pop up, be ready with answers.
Today, we have the tools to turn almost any group into a “crowd.” Doritos turns its fans into crowds. Agencies assemble crowds out of Facebook followers. Other firms, out of students and employees. The range of tasks or challenges is expanding, and in the advertising and marketing world, crowdsourcing has emerged as a proven and productive model.
The case can be made that crowdsourcing is on the rise. And why not? The human resources are available. The technology is ubiquitous. So you’ll want to be ready when you’re asked: “Should we be using “the crowd?” Download the free eBook now so you’re armed with the answer.
