As you know, there were many themes apparent in the SuperBowl XLIX commercial portfolio.
There was dad-dom (Nissan, Dove Men+Care). Puppy-dom (Budweiser). There was overcoming-disability-dom (Microsoft, Nissan). And scantily-clad-dom (T-Mobile. Victoria’s Secret). There was also borrowing celebrity-dom. (Kia. Snickers. Wix).
Plenty of “doms” to go around.
But the surprising results from the night belong to Doritos. According to Ace Metrix research, Doritos’ crowdsourced spot appears among the year’s Top Spots. AdMeter seemed to agree, ranking Doritos’ crowdsourced creative in the top 5. Yes, it’s fan-based creative. And not every company is in a position to turn its brand over to its consumers. But the Doritos fan crowd does suggest that there is certified creative power in the crowd.
In light of this, if your CEO is asking you, “Should we be doing this crowdsourcing thing?” you’ll want answers.
We can help you with answers. We can help you decide if a crowd can work for your brand. Even if you aren’t airing a Super Bowl commercial! And suggest how you can test the crowdsourcing waters.
Visit this link and download our free eBook about “Everything You Need To Know About Crowdsourcing Before Your CEO Asks.”
It may just come in handy!
