TV Development and Production from Boom Ideanet

Even in this digital age, broadcast television is still a go-to medium. Boom Ideanet is the ideal way to get broadcast quality creativity for TV development and production on a project basis. On every brief, a proven blend of tested veterans and fresh-thinking talent contribute ideas.

You decide what works and what doesn’t, identify hidden gems or full-blown brilliance. Then you control how far the ideas advance in the network or whether your team takes over. Boom plays whatever role you need, from ideas even into production.

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An example of a television spot in which Boom Ideanet played a role in creation through production and completion of the spot, was the PetSmart 2014 Black Friday spot.

Selected from over 200 ideas offered by our Ideanet, the PetSmart Black Friday TV concept offered a unique and captivating spin on Black Friday. Boom Ideanet handled not only ideasourcing, but also produced the campaign.

The PetSmart 2014 Black Friday spot leverages a little charm to create a Black Friday spot that stood out from the rest. The spot also takes license from the week’s shopping urgency to break the mold of PetSmart’s on-going Thank You Notes Holiday Campaign.

This corresponding PetSmart 2014 Holiday Campaign also created and produced by Boom was named one of the Top Ten Holiday Ads by AdAge and Ace Metrix.

Read more about this breakthrough campaign on our blog.