Small to medium-sized agencies tend to run lean. Creative directors assemble core teams that handle the predictable work flow. We all know that in many agencies, this leads to late nights and weekends. When they’re in a jam, say for a new business pitch, they seek freelancers. That works great, until they need special experience in a category or a channel.
This east coast agency engaged Boom to help develop creative for a pitch in the specialized pharma category. They wanted experience and they wanted a volume of ideas to consider. In just six days, Boom generated more than three dozen concepts. The client was rewarded with original thinking that also honored the narrow boundaries of the brief. The agency fine-tuned six ideas to present.
The Boom model is designed to work with, not against, agencies. We fill the gaps and work seamlessly with the agency’s resources, processes and objectives.