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True Colors TV, PetSmart #inspiredbypets

Show My True Colors PetSmart :15 TV from Boom Ideanet, LLC on Vimeo.

One of a series of PetSmart spots intended to seed the branding idea that we’re all inspired by pets. Acting as an alternative to PetSmart’s agency of record, Boom produced and also sourced the licensed pop tunes featured in the campaign.

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