Boom Ideanet recently had the privilege of sponsoring the 2016 Association of Independent Commercial Producers (AICP) Show, touring in Kansas City on November 2 in the Crossroads Arts District of the city. The AICP Show, titled ‘The Art & Technique of the American Commercial’, truly lived up to its name. The event prides itself on moving beyond simply judging and awarding the best work in production and advertising throughout the year. Rather, the AICP Show creates an ongoing archive of top creative advertising pieces, all which have cultural and artistic significance. The work featured for the year, along with all honored work since its inception in 1992, is showcased in the archives the Film Department at The Museum of Modern Art (MoMA), in New York. The work included in the Show is judged by more than 400 industry experts in the advertising and production professions.
The work showcased in this year’s Show included everything from music videos, to :30/:60 brand commercials, to public service announcements. Each of these pieces of work, in their own individual right, pushed the typical advertising and broadcast boundaries and raised the bar for campaign ideas and marketing content in general. The campaigns are on the leading edge of technology and production, while continuing to communicate the advertiser’s message. Click here to view this year’s showcase.
In viewing even just a handful of these pieces, it is easy to see the high standard of work that is represented in this showcase. Boom Ideanet is pleased to have sponsored the event — and it is our goal that our work would also reflect such a standard and culture of boundary-pushing creative thinking. It’s our belief that brands and agencies alike can use fresh, creative thinking to create significant, captivating advertising campaigns and rejuvenate current efforts. We pride ourselves on our ability to deliver just this. Of course, if your agency or brand would like captivating, original ideas contact Boom. We’re on it.