More and more categories of work are being addressed in crowd-based platforms, here in the “maturing” days (to borrow from Jeremiah Owyang) of the sharing or gig economy. The willingness of free agents makes it possible. Digital connectivity makes it practical.
Platforms are proliferating. What began as easily parseable tasks, such as coding and data entry, has now moved up the complexity spectrum to include creative challenges: design, video, campaign concepts and more.
However, most platforms are open to public view and merely request a social media account to log in. That may be fine on some projects. But how many brands or agencies want to open their books on crucial marketing strategies and executions? Who wants to expose those plans not only to anybody with a Facebook account, but to every competitor out there?
Doritos might – ala The Crash The Super Bowl Contest. But most marketers would prefer to keep plans confidential until launched. At the same time, gaining access to the deep creative resources of a crowd is inviting.
Finally: Firepower With A Firewall.
Fortunately, there is a creative crowdsourcing platform that offers both the creative energy teams need and the confidentiality they want: Boom Ideanet.
- Boom offers clients creativity AND confidentiality.
- All members of Boom have signed non-disclosure agreements.
- They’ve shared examples of their work and identified brand and channel experience.
- They know how to honor brand guidelines and respect mandatories.
So marketers can tap the idle creativity capacity of a crowd, without exposing product launches or unveiling campaigns — until the time is right.
The approach is perfect for meeting peak demand when the creative team is loaded up or the team just needs an abundant supply of fresh thinking.
On the QT.
Learn more here. Also download free eBook.
