Wherever you look in business today, you’ll see conversation around “cultures of innovation.” Brands languish without new ideas — and new ways of generating them. Idea categories include process, product development and certainly marketing.
Marketing teams are being challenged to find new ways to keep the brand fresh and engage consumers. More organizations are starting to consider crowdsourcing as a way to meet the demand for ideas and content. The recent crowdsourced spots from Doritos aired during Super Bowl XLIX and other advertisers in the past, solidify the promise of such a model.
However, creative crowdsourcing goes far beyond commercials. The model can be used for creating branding, logos, naming, direct mail, landing page design, social copy, video, any marketing communications element.
The Kansas City Business Journal recently interviewed Boom Ideanet about this trend, and touched on further insights into how the approach can benefit companies by saving time, money, team stress, and more. Boom Ideanet members shared their perspective on where crowdsourcing may be headed.
Check out the article on the Kansas City Business Journal here.
