In an AdAge article published May 4, 2015, “Mad Men” 2025: Ad Leaders Predict the Future of the Industry, notables in the industry dare to look into the future. We’ve lifted remarks from their contributions that argue for models such as that of Boom.
Ideas and creativity remain the cornerstone of their visions:
QUOTE: “Technology will make things easier for sure, but the need for human creativity across the marketing landscape will still play a critical role in tapping into consumer psyche and driving action.” – Sarah Hofstetter, CEO, 360i
NOTE: Human creativity — Almost strange that the most unassuming word in that statement is the word “human.” Boom keeps the humanity in crowdsourcing. It’s not all technology and expedience. We never forget that people are creative, people are the source of ideas, not some digital ISP scattered around the globe. Unless we’ve crossed into The Singularity by 2025, the human mind will still be the wellspring of ideas.
QUOTE: “There will still be creative ideas that play out across multiple channels, and the smart ones will transform their clients’ businesses. So at its core, not much change. But the window dressing will continue its breathless pace of transformation. Faster, cheaper, better …” – Robert Senior, worldwide CEO, Satachi & Saatchi
NOTE: Faster, cheaper, better. — Echoing one of the mantras of Boom: More. Better. Faster. Cheaper. We share more ideas. We have disciplined creators. We move fast. And — We don’t cut corners. We cut waste.
QUOTE: “When the riots are in full swing, the streets are burning and all seems lost, an ad-guy pipes up and says “I think I’ve got an idea….”” – Rei Inamoto, chief creative officer, AKQA
NOTE: When called upon, everyone has ideas. Ideas really can come from anywhere. Boom welcomes you to Anywhere.
QUOTE: “There will continue to be more ways to reach people — and yet people will never be harder to reach, making the power of ideas even more important.”– Pam Hamlin, global president, Arnold Worldwide
NOTE: Power of ideas. There’s no question that ideas intrigue, appeal, captivate, motivate. Boom taps into boundless idea energy to generate those ideas.
QUOTE: “In the advertising industry — whatever it will be called then — we will still discuss the importance of creativity. If anything, creativity will only become more important, despite the influence of data.” – Harris Diamond, chairman-CEO, McCann Worldgroup
NOTE: Importance of creativity. There’s an extraordinary pool of idle creativity in the world. Boom is all about tapping that creative surplus – offering members the opportunity to apply their creativity in productive ways.
If those quotes indicate the future, Boom is ahead of the game — hosting creativity, delivering ideas. Now.
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