A burgeoning young shop in the Chicago market was caught under-staffed when a financial services client requested a fresh take on its branding in the digital space. The planner & creative director, pressed for time and in need of ample experienced input, tapped Boom to assist. Equipped with a brief that included target audience research and brand guidelines, Boom set up a hybrid approach, assigning four teams as well as inviting open participation from the Ideanet.
Boom generated more than 25 campaign concepts and dozens of tactical ideas. The agency chose two key themes and one wild card concept. Boom went back to the network requesting those themes be brought to life in seven concepts and further iterate on ten favorited ideas. That work was narrowed to three concepts, and finally, two campaigns were chosen, expressed in concept boards, landing pages, emails, and other digital expressions. The agency packaged everything up and presented two Boom campaigns and one from their internal team.