Massage Envy Taps Boom For Retail TV Campaign
Massage Envy launched a new branding campaign in Spring 2017 around the theme: “Making The Best Of Every Body.” The in-house team engaged Boom to explore ways to move the campaign into traffic-driving retail TV.
Atlantic Coast Agency Disregards Convention.
A mid-size shop who has a long-standing client relationship with a bank recently tested the Boom model. In the wake of bank leadership changes, the shop, looking to deliver robust creative thinking and impress the new team employed the Boom model and received innovative campaign ideas.
Consultancy Makes Boom Its Virtual Creative Department.
A New York Consultancy now turns to Boom to generate creative concepts for clients in the health and pharma category. One example involved the launch campaign for an innovative medical device.
Hot Chicago Shop Runs Cool With Boom As A Resource.
A hot shop in the Chicago market was caught under-staffed when a financial services client requested a fresh take on its branding in the digital space. The firm, pressed for time and in need of ample experienced input, tapped Boom and received more than 25 campaign concepts and dozens of tactical ideas.
In-House Team Taps Boom Firepower For New Tagline.
HyDrive Energy Water approached Boom to help develop a new tagline to augment its reformulation and rebranding effort. In just five days, 39 Boom creators generated over 600 tagline ideas. The HyDrive team narrowed that list down to10 favorites and one winner. Proof that our model is one great way to generate a volume of original thinking, fast. Boom. Read More
PetSmart And Boom Prove To Be Best Friends.
Boom Ideanet worked with the new PetSmart CD and his in-house creatives to develop this new Adoptions commercial. PetSmart tapped Boom for ideas, then we collaborated with them to craft the script and produce the spot, which also features the Queen song, “You’re My Best Friend.” From brief to air date in fewer than 12 weeks. The spot began airing September 07, 2015.
Firm Wins Pharma Account With Boom On The Team.
For a time, a New York Consultancy specializing in the health and pharma field turned to a narrow pool of freelancers to address creative needs. Beginning in 2016, the firm has relied on Boom to provide boundless creative resources – from concept through production, in both B2B and B2C marketing communications.
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In-House Financial Services Team Breaks The Routine With Boom.
A Boston financial firm’s in-house creative team was challenged by leadership to develop an entirely new marketing approach geared towards its network of financial advisers. Looking to push boundaries while still respecting brand standards, the firm engaged Boom for campaign concepting through execution.
Sergeant’s Gets More For Less With Boom.
Sergeant’s engaged Boom Ideanet to develop broadcast advertising for its Fipronil® flea & tick products for the 2012 and 2013 seasons. The network generated dozens of ideas against both the 2012 and 2013 briefs. Sergeant’s internal brand team reviewed the ideas, narrowed the set down to three finalists, which were tested, then a winner was chosen.
Boom Takes #inspiredbypets To Heart For The Holidays.
Ideasourcing model produces endearing “Thank You” to pets for PetSmart’s 2014 Holiday TV Campaign. For retailers, getting attention on the air can be as competitive as getting traffic to your storefront or site. To generate creative that would help the brand standout, Fortune 400 retailer, PetSmart turned to the unique spin on crowdsourcing offered by Boom Ideanet to develop its 2014 Holiday campaign.
