A Midwest ad agency tapped into Boom’s creators’ experience in financial services and direct mail to generate fully-comped concepts for a new business pitch.
Businesses are free to disclose the fact that they are working with Boom, or Boom can be a “silent partner,” which was the case with this noted Midwest agency. The firm was pursuing a banking account and wanted to bolster its creative resources for the pitch.
The RFP demanded fairly specific knowledge in a credit card product. Boom signed on a set of creative’s who conceived ideas against the brief and took their ideas to comprehensive layouts. The result was a presentation that exhibited deep knowledge of direct mail and of financial services.