For a time, a New York Consultancy with deep strategic experience in the pharma and health field, in both B2B and B2C marketing communications, relied solely on a narrow pool of freelancers to address its clients’ creative needs. But beginning in 2016, they turned to Boom to provide boundless creative resources – from concept through production. One example of the challenges brought to Boom involved creative marketing and advertising for an innovative medical device.
The firm has a brand client who recently developed a breakthrough instrument that monitors kidney status in crisis situations. Based on an extensive insight from the consultants, Boom invited creatives with medical experience to participate. The project moved quickly. Over 4 days, creatives generated 46 adcepts —ad-like objects with visuals and headlines. A subset was selected for brainstorming. On the heels of the initial review, selected concepts were refined, brought into a consistent format, and taken to research.
Based on research, a winning concept was chosen. Boom has now executed the idea in a variety of channels, from trade show booths to print to email and digital placements. Executions incorporated original artwork and branding elements to be carried out into future marketing.
