Boom Ideanet delivered stimulating and original visual assets to the PetSmart in-house agency team in less than 3 days for a new PetSmart branding effort.
Reaching out for fresh thinking
When your in-house agency has been immersed in a creative challenge for a period of time, it can be difficult to break out in new directions, stir the creative juices. That’s when you can call in the fresh minds of Boom Ideanet. That’s exactly what PetSmart’s in-house creative agency did on a massive branding project. They were addressing virtually every venue, from store associate break rooms to point of sale signage to YouTube channel. We tapped a set of designers in the Ideanet to offer up unexpected new visual assets to stimulate the in-house team in an intense three-day window. Some of the ideas contributed wound up in final executions.