Boom clients can identify us as their creative resource or keep it on the QT. We can also keep the client’s identity a secret. We just wrapped a campaign development project for a marketing consultancy in up-state New York. To get a fresh perspective, they choose to tap Boom in place of employing its usual creative resources. We assigned talents, developed “adcepts” for a nutraceutical product, then refined selected ideas for final presentation. We quietly performed as the agency’s on-demand creative department from the get go.