The PetSmart Holiday campaign for 2014, presents another example of the breadth of creative talent in the Ideanet. “Thank You Notes” is a heartfelt letter of appreciation from pet parents to their pets. It’s a simple, yet real gesture acknowledging all the good things that pet’s bring into people’s lives.
Selected from over 200 idea concepts, “Thank You Notes” nailed the strategy from the creative brief and also strongly aligned with the PetSmart brand message “Inspired By Pets.”
Ad Age magazine recognized this spot as one of the 10 most effective holiday ads of 2014. This is per Ace Metrix’s methodology, which measures likeability, purchase intent, among other metrics, etc. The entire campaign helped bump PetSmart holiday sales +2.6% and average ticket increased 2.0%.
