Boom generated a wealth of ideas under the creative direction of a Chicago shop. (Yeah. You want confidential? We do that.) They were working on a brand relaunch targeting a key audience. The planner & creative director handed off the brief, including target audience research and brand guidelines. Boom generated a first round of campaign concepts. The agency reviewed and and shared additional input. Then we went back to creatives with over-arching themes and concept statements. The agency used those refined Boom concepts to prepare its final presentation.
