Account Planning & Strategy

Sharing finished work is easy to do and creative assets are easy to hand over. It’s a little more challenging to share strategy and planning. The Ideanet, Boom’s network of professional, vetted thinkers, does feature researchers, account planners and strategists. While some challenges are less “crowd-source-able” – we are able to take a challenge, and then design and execute research in order to help you get to an insight-driven brief. We can also have a set of planners examine your draft brief and offer up suggestions for ways to drive more relevant or more provocative creative development. We have worked in this way with a number of our clients, from startups, to new product concepts such as Fox Restaurants to Fortune 4oo retailers such as PetSmart, and have seen great results from employing our planners and strategists throughout the process. Boom is always available to help prepare a brief before inviting the Ideanet to take on the challenge.

Contact us to explore how we can engage these vital disciplines in your effort to get at the best possible marketing communications and creative advertising strategies.