Pressed for Campaign Concepts, Ad Agency Taps Boom as Instant Creative Department.

By March 31, 2015News

 

A regional ad agency (who prefers to remain nameless) recently ran headlong into an opportunity to pitch a telecom (also to remain nameless) assignment with, shall we say, a pressure-cooker timeline. Not only that, the endeavor straddled Spring Break and the agency’s creative department was lightly populated. So the agency turned to Boom Ideanet. Within 36 hours, we had a brief and the network was off and running.

Five days later, Boom turned over 75 campaign concepts. The agency team reviewed the ideas, did some remixing of its own and went back to the Ideanet for a round of iteration and expansion. Seventy-two hours later, Boom turned over another 50+ ideas and the agency creative team reviewed, incorporated and prepared final concepts for presentation. All in less than two weeks!

Maybe it’s a bit sketchy that we can’t identify the agency or the brand. But just as anonymity is a value to many creative people in the Ideanet, it is a value to agencies and even brands. It means, they can tap into instant creative bandwidth without missing a beat. And without missing an opportunity. Boom’s crowd of vetted, NDA’d creators steps in seamlessly and generates a wealth of fresh, disciplined, on-brief thinking. The agency controls the ideas and decides how to use them.

Boom doesn’t demand the limelight. Boom just thrives on creative challenges, from campaign concept to naming, from brand identify and logos to videos, not to mention content, content, content.

For a similar scenario, with brand names included, check our our campaign concepts page or this blog post.