“Goodell said the competitions received more than 1,000 total submissions. Not all of the ideas were brilliant, though that was sort of the point. ‘Out of what we think might be crazy, you might find a gold mine [for safety],’ he said.”
That remark was made by NFL Commissioner Roger Goodell, regarding the league’s exercise in crowdsourcing solutions to the concussion problem. They just declared the winners of its second “Head Health Challenge,” in an “open contest for devices or ideas that can make the game safer. The program, a joint effort among the NFL, Under Armour and General Electric, produced three winners.” (Quotes from the December 3, 2015, issue of The Wall Street Journal.)
So … even the stodgy old NFL is doing things a new way!
His position is exactly one that ad agencies, brands, and start-ups can take as well. Shake things up. Break through routine approaches and engage Boom Ideanet for a wealth of original thinking around marketing challenges.
Your “gold mine” idea could come from the most unexpected place. Boom is here to help you find it.
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