Fox Restaurant Concepts is a highly successful restaurateur that conceives and develops its concepts in-house and taps outside creative resources as needed. They recently turned to Boom Ideanet to generate naming ideas for a new concept. We helped them prepare a brief, invited the Ideanet to chime in, and within a few days, 24 creators had contributed over 500 names. FRC actually ended up choosing a name conceived internally, but Boom’s process yielded a host of stirring, unexpected ideas. The award structure was honored and all who contributed were compensated. FRC and the network both look forward to the next challenge. Read More
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In the spring of 2014, PetSmart introduced a new service that provides “styling” one’s pet: Pet Expressions. The effort was handled by Golin-Harris, PetSmart’s public relations partner. They engaged fashionista Kelly Osbourne to launch the new service. Boom joined forces with PetSmart’s in-house agency and with Golin to produce a web video, which appeared in social media and PetSmart’s YouTube channel. Read More
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A Midwest ad agency tapped into Boom’s creators’ experience in financial services and direct mail to generate fully-comped concepts for a new business pitch.
Businesses are free to disclose the fact that they are working with Boom, or Boom can be a “silent partner,” which was the case with this noted Midwest agency. The firm was pursuing a banking account and wanted to bolster its creative resources for the pitch.
The RFP demanded fairly specific knowledge in a credit card product. Boom signed on a set of creative’s who conceived ideas against the brief and took their ideas to comprehensive layouts. The result was a presentation that exhibited deep knowledge of direct mail and of financial services.
Boom is a civilizing force on the frontiers of creative crowdsourcing. Boom’s ethical approach gives an advantage without taking advantage, ensuring both clients and creatives are rewarded fairly.
Designed to work with in-house agencies, our model allows you to tap into a global, vetted network of disciplined talent for content creation and other marketing challenges on a project basis. You can expect a higher quality creative product from a more stable network due to Boom’s approach. It’s a hassle-free way to acquire original ideas quickly, affordably and responsibly.
Welcome to Boom Ideanet. Where crowdsourcing is civilized.