Fox Restaurant Concepts is a highly successful restaurateur that conceives and develops its concepts in-house and taps outside creative resources as needed. They recently turned to Boom Ideanet to generate naming ideas for a new concept. We helped them prepare a brief, invited the Ideanet to chime in, and within a few days, 24 creators had contributed over 500 names. FRC actually ended up choosing a name conceived internally, but Boom’s process yielded a host of stirring, unexpected ideas. The award structure was honored and all who contributed were compensated. FRC and the network both look forward to the next challenge. Read More
In the spring of 2014, PetSmart introduced a new service that provides “styling” one’s pet: Pet Expressions. The effort was handled by Golin-Harris, PetSmart’s public relations partner. They engaged fashionista Kelly Osbourne to launch the new service. Boom joined forces with PetSmart’s in-house agency and with Golin to produce a web video, which appeared in social media and PetSmart’s YouTube channel. Read More
A Midwest ad agency tapped into Boom’s creators’ experience in financial services and direct mail to generate fully-comped concepts for a new business pitch.
Businesses are free to disclose the fact that they are working with Boom, or Boom can be a “silent partner,” which was the case with this noted Midwest agency. The firm was pursuing a banking account and wanted to bolster its creative resources for the pitch.
The RFP demanded fairly specific knowledge in a credit card product. Boom signed on a set of creative’s who conceived ideas against the brief and took their ideas to comprehensive layouts. The result was a presentation that exhibited deep knowledge of direct mail and of financial services.
Boom is a civilizing force on the frontiers of creative crowdsourcing. Boom’s ethical approach gives an advantage without taking advantage, ensuring both clients and creatives are rewarded fairly.
Designed to work with in-house agencies, our model allows you to tap into a global, vetted network of disciplined talent for content creation and other marketing challenges on a project basis. You can expect a higher quality creative product from a more stable network due to Boom’s approach. It’s a hassle-free way to acquire original ideas quickly, affordably and responsibly.
Welcome to Boom Ideanet. Where crowdsourcing is civilized.